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In recent decades, foreign travel has become a multi-billion dollar industry.

Visitors can run into trouble if they don't know the local customs.

Learn about cultures to avoid cultural misunderstandings.

This series helps you become a well-informed traveler.

This month's exciting destinations are Brazil, Japan and Saudi Arabia.

Brazilian culture is informal.

An expensive gift can be seen as suspicious.

A person's appearance can be very important to Brazilians.

It is important to be punctual in Japan.

The recipient may refuse the gift at least once before accepting it.

When you present your gift, say that it is a token of your appreciation.

You should hand over a business card using both hands.

Hierarchy is important to Saudis in business situations.

Greet the oldest or the most senior person first.

Women should wear modest clothes in Saudi Arabia.

The host will feel obliged to give an item to you as a gift.

We recognize the importance of preserving our cultural heritage.

Protecting our intangible cultural heritage.

A magnificent building which is under threat.

All of these are significant.

These intangible aspects of our culture can be just as meaningful.

Preserved for future generations to experience and enjoy.

In 2008 UNESCO published its first Intangible Cultural Heritage list.

World Heritage Sites consisting of places selected for special protection.

Customs and traditions which are endangered by globalization.

The ICH list records living customs and traditions.

These include performing arts, traditional crafts and local knowledge.

There are more than 400 customs and traditions on the ICH list. Two recent entries show how rich and varied the practices are.

The practices selected for protection are rich and varied.

Knowledge about diving practices is passed down from generation to generation.